Did you know that ad disapprovals can majorly affect how well your Google Ads work in Singapore? It’s key to follow Google’s rules closely to keep your campaign effective. We’ll look into the main reasons for ad disapprovals. Plus, we’ll give you tips to fix policy errors and guide you in Singapore’s ad approval system.
Key Takeaways:
- Understanding the reasons for ad disapprovals is essential for running successful campaigns on Google Ads in Singapore.
- Common ad disapproval factors include policy violations, unclear or misleading content, issues with the destination URL, and non-compliance with Google’s ad guidelines.
- By addressing specific policy violations and improving your ad copy and creative elements, you can rectify ad disapprovals and ensure compliance.
- If you believe your ad was wrongly disapproved or have resolved the policy violations, you can request a manual review through the Google Ads platform.
- Following Google Ads’ best practices, staying informed about policies, and partnering with experts can help you avoid ad disapprovals and optimize your campaign performance.
Understanding Ad Disapproval Reasons
Running ads on Google Ads means knowing why ads might not make it. Google may say no to ads for rules breaks or if they can trick people, have misleading info, lead to wrong places, or not follow Google’s ad rules. Knowing these can help you avoid ad rejection problems.
Ads can get disapproved if they break Google’s rules. Google makes these rules to keep ads trustworthy and the experience on its platform good. Ads that lie, show inappropriate stuff, or use others’ work without permission might not get through.
Text that confuses people or doesn’t tell the full truth won’t make it. Google wants ads to be clear and straight. Using claims that exaggerate or trick with things like emojis can make your ad get thrown out.
Your ad might not pass if the page it leads to is a mess. Google Ads need landing pages to match the ad, work well, and be easy to use. Taking people to bad links, broken pages, or those with too many pop-ups won’t work.
It’s important to follow Google’s ad rules to avoid issues. These rules cover everything from the ad’s look to how it behaves. Not doing as the rules say, for example, using the wrong size for your ad, might get your ad rejected.
Learning and dealing with these ad disapproval points will keep your ads in line with Google. This means you can keep your ads running smoothly on Google Ads without troubles.
| Reason | Occurrences |
|---|---|
| Broken URL | 1 |
| Media not functional | 1 |
| Invalid fourth-party call | 1 |
| Incorrect remarketing declaration | 1 |
| Landing page error | 1 |
| Ad size does not match ad slot | 1 |
| No border | 1 |
| Fourth-party browser cookies | 2 |
| LSO objects | 1 |
| Blank creative | 1 |
| Destination URLs undeclared | 1 |
| Problem with click macro | 1 |
| Incorrect ad technology declaration | 1 |
| Incorrect destination URL declaration | 1 |
| Expandable incorrect direction | 1 |
| Expandable direction not supported | 1 |
| Video unsupported length | 1 |
| Video unsupported format | 1 |
| Landing page disabled | 1 |
| Malware suspected | 1 |
| Adult image or video | 1 |
| Inaccurate ad text | 1 |
| Counterfeit designer goods | 1 |
| Pop-up | 1 |
| Invalid RTB protocol usage | 1 |
| Raw IP address in snippet | 1 |
| Unauthorized cookie on Google domain | 1 |
| Undeclared flash objects | 1 |
| Invalid SSL declaration | 1 |
| Direct download in ad | 1 |
Resolving Policy Violations
Google Ads might disapprove ads for breaking its rules. It’s key to fix these issues for your ads to run smoothly. You can fix disapproved ads by finding and solving policy problems, and adjusting the ad’s text and style.
The first step is figuring out which rule your ad breaks. Google Ads has lots of rules. They cover things like false info, products you can’t sell, bad words or pictures, and more. Knowing the exact problem helps you target your fix.
After finding the issue, you need to change the ad to follow the rules. This might mean making the text clearer, removing bad content, and checking that your images are okay with Google’s rules.
Google’s Policy Manager tool is useful for this. It lets you challenge a rule and shows you if it’s been rechecked. You can also use your account’s Ads & assets section to make corrections easily after considering why your ad was disapproved.
Another way to appeal is through the ad’s “Status” column. This can speed up the process of fixing problems.
Remember, you can only appeal an ad three times. If you keep appealing different things too often, Google might stop listening for a day. So, make sure you’re only appealing what truly needs to be different, and that it’s completely fixed before you ask again.
Appeals can turn out in different ways, like success, errors, or not being able to try again. Knowing what these results mean will help you decide what to do next.
By following these steps to fix policy issues, your ads will follow Google’s rules. This makes your advertising work better.
| Common Reasons for Disapprovals | Example |
|---|---|
| Spelling or grammar errors | Using incorrect spelling or grammar in your ad |
| Capitalization issues | Using incorrect capitalization in your ad |
| Misuse of punctuation and symbols | Using excessive exclamation points or symbols in your ad |
| Gimmicky copy | Using overly promotional or exaggerated language in your ad |
| Inappropriate CTAs | Using CTAs like “Click Here” that Google considers inappropriate |
| Destination mismatch | Leading users to a different landing page than advertised |
| Non-standard spacing errors | Using excessive or inconsistent spacing in your ad |
| Copyright or trademark infringement | Using copyrighted or trademarked content without permission |
| Discouraging CTAs | Using CTAs that discourage users from clicking on your ad |
| Repetition of content | Using duplicate or repetitive content across different parts of your ad |
| Unsuitable content | Advertising counterfeit goods or dangerous products |
Addressing Destination URL Issues
Ad disapproval often happens because of destination URL problems. It’s vital that the link in your ad goes to a landing page that is correct and works well. This ensures users have a good experience. Fixing destination URL issues also helps your ads perform better.
Ensuring Relevance
Make sure your landing page matches your ad. The landing page should say what the ad does. Don’t use pages that don’t give the promised info.
Functional Landing Pages
Ads can be turned down if the page doesn’t work. Check your landing pages often for problems. A page that works well helps your ads do better.
Mobile-Friendliness
More people are using phones to go online. Your pages should work well on mobile. Google likes mobile-friendly sites. It might reject your ad if your page doesn’t work on a phone.
“Ad disapprovals can hinder the effectiveness of your campaigns”
Fixing issues with your URL can stop ad disapprovals. This will make your campaigns work better.
| Common Destination URL Issues | Resolution |
|---|---|
| Broken links or non-functional landing pages | Regularly check and fix any broken links or errors on your landing pages. Ensure all pages are accessible and provide a smooth user experience. |
| Landing page not relevant to ad content | Ensure the landing page accurately reflects the content and offer presented in your ad. Avoid using generic landing pages. |
| Non-mobile-friendly landing pages | Optimize landing pages for mobile devices to provide a seamless user experience. Ensure responsive design and compatibility across different screen sizes. |
Requesting a Manual Review
If you think Google was wrong to disapprove your ad, you can ask for a manual review. You can appeal a policy decision straight from your Google Ads account. This lets you ask Google to look at your ad again to make sure it’s okay.
When you ask for a manual review, it’s key to explain clearly why your ad should be okay. Tell them about any changes you made. This could be different ad text, new pictures, or updated website links. More detailed info can help your case.
Reviewing your case manually might take a while. Google’s team takes time to check everything well. But, if they say your ad is fine now, you can use it on Google Ads.
“Requesting a manual review can be a powerful tool in resolving ad disapprovals. It allows you to present your case and demonstrate how you have rectified any policy violations. Be sure to provide a comprehensive explanation of the changes you’ve made to comply with Google’s policies.”
Remember, asking for a manual review is good if you’ve really fixed the problem. Be sure you know why they said no before you appeal. Acting fast to make things right can help your appeal succeed.
Appealing Policy Decisions
To appeal and request a manual review, here’s what you do in your Google Ads account:
- Sign in to your Google Ads account.
- Find the ad or campaign that was disapproved.
- Click to see the details of why it was stopped.
- Look for the option to “Resubmit for review” and select it.
- Fill in the info they ask for and send your appeal.
After sending your appeal, you’ll get an email to confirm Google got it. Your ad will stay disapproved until they finish the review.
While waiting, keep an eye on your Google Ads account for any news. Google tries to review quickly, but how long it takes can vary.
| Common Reasons for Ad Disapprovals | Percentage |
|---|---|
| Destination Not Working | 23% |
| Grammatical and Spelling Errors | 15% |
| Capitalization Issues | 12% |
| Unsupported Languages | 10% |
| Symbols and Punctuation Misuses | 8% |
| Incorrect Spacing | 7% |
| Redundant Content | 6% |
| Other Reasons | 19% |
Best Practices for Avoiding Ad Disapprovals
Running ads successfully on Google Ads means steering clear of disapprovals. By keeping up with Google Ads best practices and understanding policies, you can protect your ads. This ensures they stay effective in the Singapore market.
Staying Informed about Policies
To dodge ad disapprovals, staying updated with Google’s policies is key. Check the Google Ads Help Center and Policy Center often for updates. With this info, you can fix any policy violations in your ads to meet Google’s standards.
“Ads disapproved for unsupported language may require translation.”
Creating Compliant Creatives
Make sure your creatives meet Google’s content and creative rules. Avoid grammar and spelling mistakes to prevent ad disapprovals. Also, use capitalization and punctuation correctly to avoid rejection.
Don’t use vague call-to-action phrases. Instead of “click here,” try being more specific to meet Google’s guidelines.
“Inaccurate destination URLs that do not match the ads were identified as a cause for Google Ad disapproval.”
Reviewing and Approving Creatives
Before using ads on Authorized Buyers, have them checked and approved by Google. This ensures they follow the rules. Some ads might get a conditional approval.
By doing this, you can keep your ads from getting disapproved, and your campaigns running smoothly.
“Google rejects ads containing redundant or duplicated content across headlines, descriptions, and extensions.”
Addressing Destination URL Issues
Having working and relevant destination URLs is vital to avoid disapprovals. Make sure your landing page is user-friendly and can be crawled by Google. Watch out for broken links and remove any pop-ups.
What’s on the landing page should match your ad. This helps in preventing disapprovals and boosts your campaign’s success.
“Incorrect spacing, including lack of spaces or excessive spacing, may result in ad rejection.”
Monitoring and Testing
Keep an eye on your ads’ performance and test them regularly. Pay attention to metrics and tweak your ads when needed. This way, you can find and fix issues that might lead to disapprovals.
| Best Practices for Avoiding Ad Disapprovals | Statistics |
|---|---|
| Stay informed about the latest policies and guidelines | 16 common reasons for ad rejections are covered in the article. |
| Create compliant creatives | Grammar and spelling errors are a frequent cause of ad disapproval. |
| Review and approve creatives before serving | Creatives must be reviewed and approved by Google before serving ads on Authorized Buyers. |
| Ensure relevant and functional destination URLs | Incorrect spacing, including lack of spaces or excessive spacing, may result in ad rejection. |
| Regularly monitor and test ad performance | Ads with content deemed unsuitable, like counterfeit goods or dangerous products, are disapproved by Google to maintain ad quality standards in Google Ads. |
Following these practices can help you avoid ad disapprovals proactively in Singapore. Keep informed on policies, make sure your creatives follow the rules, review them before using, and ensure your URLs are in good shape.
Also, keep an eye on your ads’ performance and tweak them as needed. With these steps, you can handle ad disapprovals well, improving your campaigns’ results.
Case Studies: Resolving Ad Disapprovals
Let’s explore how two businesses overcame ad disapproval challenges. These cases show how issues were tackled and successful outcomes reached.
Case Study 1: XYZ Clothing
XYZ Clothing, a top fashion brand, was hit by ad disapprovals. The problem was using another brand’s name in their ads without permission. This caused trademark issues and ad disapprovals.
They fixed this by changing their ad content. The unauthorized brand name was taken out. Then, they made sure their ads followed Google’s policies. With the updated ads, XYZ Clothing solved the disapproval problem and did better in their ads.
Case Study 2: ABC Electronics
ABC Electronics suffered from ad disapprovals because their landing pages were slow. This hurt user experience and led to disapprovals. They needed to make their pages load faster.
So, ABC Electronics worked on speeding up their pages. They fixed their website’s coding and made their landing pages load quicker. They also checked all ad links were working. After this, their disapprovals stopped, and their ad success improved.
These stories emphasize how understanding ad disapproval issues leads to solving them effectively. Learning from what these companies did can help us handle ad challenges in our own work.
Leveraging Expertise for Effective Google Ads Strategies
Working with Google Ads experts can boost your campaign’s success. PerfectionGeeks Technologies offers tailored strategies and clear advice. They are known for their industry-specific know-how and track record of success.
Industry knowledge is key in Google Ads. PerfectionGeeks Technologies gets the complexities of various fields. They adjust their methods to fit your unique needs, no matter your business sector. This ensures your ads reach and impress the right people.
Thanks to their proven success, many companies have seen big ad gains. Businesses often note higher visibility and better conversion rates. With PerfectionGeeks Technologies, you get to use their winning strategies to boost your own ads.
They rely on data to fine-tune campaigns. By studying details like popular keywords and best-performing ads, they make smart choices. This data-first approach leads to better ad outcomes for you.
“Partnering with PerfectionGeeks Technologies has supercharged our online sales via Google Ads. Their industry insights and analytical approach are behind our considerable progress.” – Jane Davis, CEO of Ecommerce Solutions Inc.
PerfectionGeeks Technologies ensures your ads meet Google’s standards for approval. They stay current with Google’s newest rules, avoiding common advertising pitfalls. This way, your ads sail smoothly through approval processes.
Open, clear communication is another of their priorities. They keep you updated on your ad’s progress and any changes. This ensures your ads always work towards your goals.
For help with Google Ads that’s backed by real success and data, contact PerfectionGeeks Technologies at here. Experience their strategies and see your ads thrive.
Conclusion
Ad disapproval resolution is key to making your Google Ads work well. Know and fix the main reasons ads are denied. This helps you steer clear of problems and make your ads shine in Singapore.
Google sticks to strict rules on spelling, wrong use of capital letters, bad punctuation, and too many symbols. It’s also picky about flashy language, like too much emphasis or using emojis too often. So, make sure you write well. Avoid misleading text and be sure your ad’s link is accurate.
Following Google’s guidelines means not using others’ work without permission. Also, don’t urge people not to click on your ad. Keep your ad’s messages fresh and don’t repeat them in different ad parts. Also, check that your ad’s content follows Google’s content rules.
Working with pros like PerfectionGeeks Technologies can help. They know how to deal with ad rejections, boosting your ad campaigns’ success. This way, you’ll get the results you’re looking for on Google Ads.