by Lester Sim | Jul 23, 2024 | Marketing, SEM
Singapore stands out with a top-tier internet access rate globally. Most people here use the internet. To stand out and reach customers, businesses need to use smart online ads. Google Banner Ads are a top choice for this.Google Ads is used by billions every day. It...
by Lester Sim | Jul 22, 2024 | Marketing, SEM
Google Display campaigns reach 90% of global internet users. Billions of people are online, exploring sites and more. This means Google Display Ads are great to reach your audience when they’re not looking for you.The Google Display Network works across 35...
by Lester Sim | Jul 20, 2024 | Marketing, SEM
Did you know that 94% of clicks happen on the first page of search results? This shows how important it is to appear on that first page. To increase your sales in Singapore, consider Google Ads Smart Remarketing. It allows you to aim your ads at certain groups. This...
by Lester Sim | Jul 20, 2024 | Marketing, SEM
The structure of your Google Ads account is key for successful campaigns in Singapore. It affects how well your ads do and how many people see them. In Singapore’s crowded PPC scene, getting your ad campaigns right makes a huge difference. It helps make sure...
by Lester Sim | Jul 19, 2024 | Marketing, SEM
Google Smart Ad Bidding adapts bids to what each user searches for. This strategy optimizes auctions in real-time. It focuses on users who are more likely to spend bigger, increasing the value of bids. By using it, sales get a boost, whether in online shops or...
by Lester Sim | Jul 19, 2024 | Marketing, SEM
In Google Ads, keyword match types are key. They show how close a search must be to your chosen keywords for your ad to be shown. You can use different match types, like broad, phrase, exact, and more, to target a wide or narrow audience.We’ll look deeper into...
