by Lester Sim | Aug 20, 2024 | Marketing, SEM
Did you know that usual ad metrics like click-through rates and impressions are not the best anymore? In Singapore, advertisers are looking for new ways to measure how ads are doing. They’re turning to a fresh metric called the Attention Score.This score looks...
by Lester Sim | Aug 19, 2024 | Marketing, SEM
Did you know that tracking click-through rates (CTR), conversion rates, and the cost for each customer gained is key? Businesses doing this see as much as a 20% boost in ROI over others. And this is just a small part of the story.Today, winning in digital marketing...
by Lester Sim | Aug 16, 2024 | Marketing, SEM
Do you know that many Singapore marketers forget to test their landing pages? This means they miss chances to grow their business. Testing is key for a strong marketing plan. It helps you get the best out of your digital efforts and see better results. In this guide,...
by Lester Sim | Aug 13, 2024 | Marketing, SEM
Did you know that 44.5% of businesses consider customer experience and satisfaction their primary competitive advantage? In our digital age, companies work hard to offer great user experiences. One way they do this is through A/B testing, also known as split...
by Lester Sim | Aug 10, 2024 | Marketing, SEM
Did you know testing ads could make them 20% more effective? This step is key in any digital marketing campaign. It lets marketers see what works best with their audience, boosting brand awareness and results.Key Takeaways: Analyzing email marketing frequency involves...
by Lester Sim | Aug 10, 2024 | Marketing, SEM
Did you know that using smart ad scheduling can help businesses get more from their investments? In Singapore, it’s a must for marketers aiming to get the most out of their ad spending. By deciding carefully on the when and where their ads show up, companies can...
