by Lester Sim | Aug 24, 2024 | Marketing, SEM
Mobile marketing is now crucial for reaching Singaporean customers. As many people constantly use their phones, businesses have a great chance to connect with them. But effective mobile marketing requires some smart planning.People in Singapore spend a lot of time on...
by Lester Sim | Aug 23, 2024 | Marketing, SEM
Did you know 95% of companies worldwide use location data for marketing? This shows how important it is to use location to reach people better. In Singapore, using location in your marketing can help a lot. You can connect with local people more and increase sales....
by Lester Sim | Aug 23, 2024 | Marketing, SEM
Demographic targeting helps marketers personalize their campaigns. They use data like age, gender, and income to reach specific people. In Singapore’s diverse market, this approach is vital for effective and impactful marketing.Key Takeaways: Demographic...
by Lester Sim | Aug 22, 2024 | Marketing, SEM
Singapore is a hot spot for business, with around 5.92 million people and a strong economy. To stand out, companies need great advertising. Using digital ads, like those on Google, can help a lot. They let businesses target their ads to the right people. This makes...
by Lester Sim | Aug 21, 2024 | Marketing, SEM
In 2017, Google Ads made up $95.4 billion of Google’s ad revenue. With a PPC model, businesses can connect with many people and boost their sales. Knowing the right benchmarks and metrics for Singapore is key to managing your CPA well.The competitive level in...
by Lester Sim | Aug 21, 2024 | Marketing, SEM
Ever wonder if combining different ad formats could boost your Search ad conversions? Research shows advertisers who use Search and Display ads together saw an 11% lift in Search ad conversions. This proves mixing ad types can increase your return on ad spend...
