by Lester Sim | Aug 30, 2024 | Marketing, SEM
Did you know around $17 million is lost daily to Ad Fraud in the APAC region? This figure shows why businesses must act fast to stop ad fraud in places like Singapore. Rates of ad fraud are getting higher here.Ad fraud takes away ad budget fast, making it hard for...
by Lester Sim | Aug 30, 2024 | Marketing, SEM
Did you know 70% of marketers use remarketing ads to get their brand noticed more? Remarketing is a strategy that gets past visitors to your website interested again. It shows them ads tailored to their interests on different websites.Remarketing ads grab users’...
by Lester Sim | Aug 30, 2024 | Marketing, SEM
Did you know that lookalike audiences can help you reach 5-10 million people? These tools in online marketing help find new customers. They look like your current customers in some ways. Knowing how to use lookalike audiences well is key in reaching more people in the...
by Lester Sim | Aug 29, 2024 | Marketing, SEM
Singapore has a lot of people using the internet, making it a big digital market. This means businesses can use custom audiences to reach more people and improve their marketing results. With this approach, companies can deliver messages that feel personal, thus...
by Lester Sim | Aug 25, 2024 | Marketing, SEM
Do you want more customers in Singapore to engage with your business? Effective audience targeting might be your key! In today’s market, connecting with your audience is critical for better marketing results.Knowing your potential customers’ behaviors and...
by Lester Sim | Aug 25, 2024 | Marketing, SEM
Facebook is now a major sales channel for e-commerce in 2022. It has a huge user base and great targeting features. This makes it a key tool for businesses to connect with their audiences. Interest-based targeting is a top strategy on Facebook. It lets businesses...
