by Lester Sim | Sep 14, 2024 | Marketing, SEM
Did you know 92% of Singaporeans use the internet every day? Nearly 90% are active on social media. This high digital connection means Singapore’s digital marketing scene is booming. Marketers in Singapore must keep pace with digital changes.Ad platforms roll...
by Lester Sim | Sep 6, 2024 | Marketing, SEM
In Singapore, you can appeal each ad up to three times. After this, any more appeals on that ad won’t be reviewed. It’s key to know the appeal process well to increase your chances of approval.Google Ads has strict guidelines for ads to be user-friendly....
by Lester Sim | Sep 5, 2024 | Marketing, SEM
Did you know that ad disapprovals can majorly affect how well your Google Ads work in Singapore? It’s key to follow Google’s rules closely to keep your campaign effective. We’ll look into the main reasons for ad disapprovals. Plus, we’ll give...
by Lester Sim | Sep 4, 2024 | Marketing, SEM
Since 1976, the Singapore Code of Advertising Practice (SCAP) has ensured ethical advertising. It has evolved with industry changes. The 3rd edition, from February 2008, guides advertising in Singapore, watched over by the Advertising Standards Authority of Singapore...
by Lester Sim | Sep 3, 2024 | Marketing, SEM
Did you know the Singapore Code of Advertising Practice changed in February 2008? The Advertising Standards Authority of Singapore (ASAS) updated this guide. It provides rules and standards for advertisers in the Singapore market.This code covers many parts of...
by Lester Sim | Aug 31, 2024 | Marketing, SEM
Did you know most companies in Singapore must audit their financial statements yearly? This shows ad compliance is key there. There are strict rules and guidelines for ads. Businesses need to follow these to avoid legal troubles or harm to their name. Key Takeaways:...
