by Lester Sim | Sep 18, 2024 | Marketing, SEO
Google holds a significant 92% market share, as the most popular search engine globally. This means ranking high on Google is key for your business to be noticed. You need to be on Google’s first page to catch your customers’ eyes and get them to visit...
by Lester Sim | Sep 18, 2024 | Marketing, SEM
Google has changed its plan on third-party cookies. They decided to push the deadline to the second half of 2024. This shift shows how the world of search engine marketing (SEM) is always evolving. It’s vital for businesses to keep up with current trends in...
by Lester Sim | Sep 17, 2024 | Marketing, SEM
In 2022, the marketing world changed a lot because of the pandemic. This led to big changes in the way people buy things. So, search engine marketing (SEM) became very important for Singapore businesses. To do well, it’s key to watch the main SEM trends for...
by Lester Sim | Sep 17, 2024 | Marketing, SEO
Citations are critical for local SEO. They help customers find you on Google and other search engines. This means for a business, knowing about local citations is key.A local citation lists your business’s name, address, and phone number online. This info helps...
by Lester Sim | Sep 16, 2024 | Marketing, Social Media Marketing
Instagram is a powerful marketing tool worldwide, with over 15 million businesses using it. If you want to boost sales, increase followers, or send more people to your site, a clever Instagram ad can help. Since 2013, Instagram has grown to over 800 million users....
by Lester Sim | Sep 16, 2024 | Marketing, SEO
Did you know that having different NAP info can hurt your business online? If your Name, Address, or Phone number doesn’t match across listings, you might show up lower in searches. This can also lead to confusion on Google Maps, with different pins for the same...