by Lester Sim | Sep 19, 2024 | Marketing, SEM
Did you know that 68% of online experiences begin with a search? Search engine marketing (SEM) is key today. Millions use Google to find new things. For Singapore businesses, using SEM is essential to stay ahead.Key Takeaways: SEM is a vital marketing strategy that...
by Lester Sim | Sep 17, 2024 | Marketing, SEM
In 2022, the marketing world changed a lot because of the pandemic. This led to big changes in the way people buy things. So, search engine marketing (SEM) became very important for Singapore businesses. To do well, it’s key to watch the main SEM trends for...
by Lester Sim | Jul 9, 2024 | Marketing, SEM
In Singapore’s competitive digital world, SEM helps businesses stay visible. It’s key for staying ahead. Marketers must know about CPC to manage their advertising costs. This includes learning about CPC factors and the pricing models SEM agencies use.SEM...
by Lester Sim | Jun 30, 2024 | Marketing, SEM
Google Ads is a top pick for many businesses in Singapore. It offers a wide range of ad types and reaches many people. Businesses can use it to boost their online presence and bring more visitors to their sites.Key Takeaways: Google Ads is a popular SEM platform,...