Ontraport vs ClickFunnels: Best Sales Funnel Tool?

Choosing the right sales funnel software is key for business growth. This sales funnel tool comparison looks at Ontraport and ClickFunnels. Both help improve marketing strategies but in different ways.

Ontraport is great for managing customer relationships and automating tasks. ClickFunnels, on the other hand, excels in building sales funnels. This article helps businesses pick the best sales funnel software for their needs.

Introduction to Ontraport and ClickFunnels

The world of marketing automation software has changed a lot. Ontraport and ClickFunnels are two big names in this field. Ontraport started in 2006 and helps automate marketing and sales for all kinds of businesses. It combines email marketing with advanced CRM features.

Ontraport’s tools help businesses sell better and connect with customers more effectively.

ClickFunnels, on the other hand, is made for entrepreneurs who want to build the best sales funnels. It helps turn leads into loyal customers. ClickFunnels is easy to use and offers many funnel templates for different business needs.

Ontraport and ClickFunnels are important for business growth in different ways. Ontraport is great for CRM management, while ClickFunnels focuses on conversions. Using these tools, businesses can improve their marketing and get better results in today’s competitive market.

Understanding Sales Funnels and Sales Pipelines

Sales funnels and pipelines are key in today’s marketing. Sales funnels help guide people to become paying customers. They use web pages and emails to nurture leads. Sales pipelines manage leads and track their journey through sales stages.

It’s important for businesses to know the difference. Tools like ClickFunnels and Ontraport help in this area. ClickFunnels is great for automating sales, while Ontraport is for managing leads.

ClickFunnels is for small businesses wanting a sales funnel builder. Ontraport is for those who need to manage leads and customer relationships. This helps entrepreneurs choose the right tool for their sales process.

Aspect	Sales Funnels	Sales Pipelines
Definition	Guide customers to conversion through a series of steps.	Manage leads and track sales progress efficiently.
Main Focus	Customer conversion automation.	Lead tracking and management.
Tool Example	ClickFunnels	Ontraport
Marketing Strategies	Emphasizes high-converting funnels and email automation.	Focuses on CRM and detailed lead management.

Key Features of Ontraport

Ontraport is known for its wide range of features that boost marketing and customer service. It combines CRM, email automation, and multi-channel marketing into one platform. Here are some key features of Ontraport that businesses might find useful.

Comprehensive Customer Relationship Management (CRM)

Ontraport’s CRM helps manage contacts and segment leads. It lets businesses create detailed customer profiles, log interactions, and track sales. This helps in making marketing more personal and effective.

Custom fields and tags help understand customer behavior better. This leads to better engagement and higher conversion rates.

Email Marketing Automation Capabilities

Ontraport’s email automation lets users create targeted campaigns. It uses advanced automation to send emails based on user actions. This makes communication more efficient and boosts open and click-through rates.

Multi-Channel Communication Options

Ontraport stands out in multi-channel marketing with SMS and email integration. It allows businesses to reach customers through their favorite channels. This increases engagement and ensures consistent messaging across all platforms.

Key Features of ClickFunnels

ClickFunnels is known for its easy-to-use design and strong features. It’s made for marketers who want to build sales funnels without needing to know a lot of tech stuff. Businesses can use ClickFunnels to make their sales processes better and get more conversions easily.

User-Friendly Funnel Building

The drag-and-drop editor makes building funnels simple. Users can make and change their pages easily, even if they’re new to online marketing. This design makes the whole process smooth, letting users focus on their sales strategy without getting stuck on tech details.

High-Converting Sales Funnel Templates

ClickFunnels has over 100 sales funnel templates that really work. These templates are made to help you get more sales, based on what works in the industry. By using these designs, users can quickly create engaging sales paths for their audience.

Built-In Membership Area Functionality

ClickFunnels also has great tools for making membership sites. This is a big plus for businesses that want to sell exclusive content. Users can handle subscriptions and access for members easily, making things smooth for both the business and its customers.

Ontraport vs ClickFunnels: Feature Comparison

When looking at Ontraport vs ClickFunnels, pricing is key. Ontraport offers a range of plans starting at $24 a month for the Basic. It goes up to $249 a month for the Enterprise plan. This includes CRM, email marketing, and e-commerce tools.

ClickFunnels starts at $97 a month for the Startup plan and $297 for the Pro plan. It offers a 14-day free trial. The main focus is on creating sales funnels.

Pricing Structures and Value for Money

Ontraport’s pricing is based on contact limits. The Basic plan has 1,000 contacts, the Plus plan has 2,000, and the Enterprise plan has 20,000. ClickFunnels has a Basic plan for 10,000 contacts, a Pro plan for 25,000, and a Funnel Hacker plan for up to 200,000 contacts.

This shows which platform might be better for your business needs and goals.

Which Tool Offers Better Integrations?

Ontraport has a wide range of integration capabilities. It works with tools like Zapier, making operations smoother. It’s great for those who need a lot of CRM features and marketing automation.

ClickFunnels also has integrations but focuses more on sales funnels. This might not be as good for those needing lots of third-party tool integrations. Both platforms are good for different users, showing the importance of matching features and integrations to your business strategy.

Ease of Use: Ontraport vs ClickFunnels

Choosing between Ontraport and ClickFunnels depends a lot on how easy they are to use. Each platform has its own strengths and weaknesses. These are mainly based on how easy it is to use and how quickly you can learn it.

Interface and Learning Curve for Each Platform

ClickFunnels is known for being easy to use. Its design makes it simple to build funnels. This makes it great for beginners in digital marketing.

Ontraport, on the other hand, has a lot of features but is harder to learn. It takes time to get used to, but it’s worth it for those who want to use all its tools.

Customer Support Systems

Customer support is key. Ontraport offers support to all users, no matter their plan. This makes it easier for users to get help and use all the tools.

ClickFunnels has different levels of support based on the plan you choose. While this works for those who pay more, it can be a problem for those on a budget. It might make it harder for some users to get the help they need.

Feature	Ontraport	ClickFunnels
Ease of Use	Steeper learning curve, rich features.	User-friendly interface, quick funnel creation.
Support Systems	Continuous support at all levels.	Tiered support, limited for lower plans.
Customization	Extensive customization options but complex.	Basic customization, simplicity-focused.

Pricing Comparison of Ontraport and ClickFunnels

When looking at Ontraport and ClickFunnels, several things matter. These include free trials, monthly costs, and any hidden fees. Each platform is designed for different business needs. Knowing the costs is key to making a smart choice.

Free Trials and Monthly Expenses

Both Ontraport and ClickFunnels give you a 14-day free trial. This lets you try them out without spending money. But, their pricing plans are quite different:

Platform	Pricing Plans	Monthly Rate
Ontraport	Basic: $24/month Plus: $83/month Pro: $124/month Enterprise: $249/month	Starting from $24/month
ClickFunnels	Startup: $97/month (or $81/month with annual billing) Pro: $297/month (or $248/month with annual billing)	Starting at $97/month

Hidden Costs to Consider

Both platforms offer great tools for marketing. But, ClickFunnels might have hidden costs. Ontraport includes everything you need in one plan. ClickFunnels might need extra tools for email, CRM, or A/B testing. This could increase your monthly bill.

It’s important to know about these costs. This helps businesses choose the best platform without overspending. Planning for the total cost is vital to get the most out of either tool.

Which Platform is Better for Small Businesses?

Small businesses face unique challenges. They need tools that fit their specific needs. Ontraport and ClickFunnels offer different benefits for various business aspects.

Small Business Features in Ontraport

Ontraport is great for small businesses. It has a full CRM system for managing customer data. It also has detailed reporting for tracking sales and customer activity.

It has built-in email marketing. This makes it easy to send personalized messages. Plus, Ontraport lets you create unlimited funnels and pages, perfect for growing businesses.

Small Business Features in ClickFunnels

ClickFunnels is easy to use and helps businesses convert customers fast. It’s great for solo entrepreneurs and small B2C businesses. But, you might need extra integrations for full strategy implementation.

ClickFunnels limits funnels based on your plan. This might slow growth but is good for beginners. It offers chat and phone support, but only for top-tier subscribers.

Feature	Ontraport	ClickFunnels
CRM	Comprehensive	Basic
Email Marketing	Integrated	Requires Integration
Support Options	Multi-channel for all accounts	Chat and phone (top tier only)
Funnel Limitations	Unlimited	Limited by pricing tier
Reporting Features	Extensive	Limited
Target Users	Freelancers to Enterprises	Small to Medium Enterprises

Both Ontraport and ClickFunnels are good for small businesses. Your choice depends on your specific needs and goals. Ontraport is best for integrated, scalable solutions. ClickFunnels is great for sales focus and simple setups.

Integrations Available with Ontraport

Ontraport boosts its power with many integrations. This lets businesses make their work flow better. With Ontraport integrations, you can link up with different tools easily. This makes your work more efficient by keeping everything in one place.

Most of these integrations are for Ontraport Plus users and above. This level gives you full access to important apps like QuickBooks for money management and Acuity Scheduling for booking. You get to connect with many other tools too.

Integration Category	Examples
Accounting	QuickBooks Desktop, QuickBooks Online, Xero-XOSync
Appointments/Calendars	Acuity Scheduling, Calendly, Google Calendar
Form Building	Bloom Forms, Optinmonster, Thrive Leads
Help Desk	Freshdesk, Help Scout, ZenDesk
Integrator Tools	Zapier, ClickFix.io, PlusThis
Landing Pages	Beaver Builder, ClickFunnels Payment, Leadpages
Learning Management Systems	AccessAlly, LearnDash, LifterLMS
Reporting/Tracking	ClickBank, iDevAffiliate, Wicked Reports
Shipping/Fulfillment	Acutrack Fulfillment, Lob, Thankster
Shopping Carts	Shopify, WooCommerce, Easy Digital Downloads
Online Signature	Docusign
Social Media	Facebook Connect Button, Heyo, Viral Sweep
Surveys/Quizzes/Contests	DilogR, Interact, LeadQuizzes
Video	Bonjoro, Wistia
Voice/SMS	CallLoop, Simple Texting, Twilio
Webinars	Demio, GoToWebinar, Zoom

With over 25 million Zaps on Zapier, users say these automation tools make their jobs better. Creating a Zap usually takes under six minutes. This makes switching between tasks smoother, helping your business run more smoothly.

Integrations Available with ClickFunnels

ClickFunnels has many integrations to make it more useful. It works well with popular sites like Shopify. This helps businesses run smoothly and handle sales easily.

It also connects with many marketing tools. This lets users boost their campaigns. For example, it works with Mailchimp and ActiveCampaign for better email marketing.

Zapier is another great tool for ClickFunnels users. It connects with over 7,000 apps. Setting up a Zap is quick, which helps teams work better together.

Even with all these tools, ClickFunnels might need more for some tasks. Ontraport, for instance, has more features in one place. But ClickFunnels is great for making sales funnels and using other tools to fill in the gaps.

User Reviews and Testimonials for Ontraport

Ontraport user feedback shows both sides. Many users like how it boosts productivity and automates tasks. They also praise the support and easy-to-use CRM.

Positive Feedback from Users

Ontraport gets lots of good reviews. Users love its features, like:

Streamlined CRM tools that improve customer interaction.
Email marketing automation that saves time.
Integrations with other apps that make it more useful.

These experiences show Ontraport is more than a sales tool. It helps with a full marketing plan.

Common Criticisms and Concerns

But, some users find Ontraport hard to learn. It can be tough for new users, causing frustration. Also, the cost is a big worry for some, making it hard for small businesses.

User Reviews and Testimonials for ClickFunnels

ClickFunnels gets a lot of praise for its strong funnel creation tools. Entrepreneurs love how it helps them make different types of funnels. They say it boosts their profits by up to eight times compared to other tools.

High Praise from Entrepreneurs

Many users are very happy with ClickFunnels. They like how easy it is to use. The platform offers pre-made templates and tools to improve sales.

Entrepreneurs also like the option to use custom domains and test different versions of their funnels. This lets them fine-tune their marketing. Plus, they can share funnels and earn money, which makes the community even more appealing.

Areas for Improvement According to Users

Even with all the good things said, some users have suggestions for improvement. They wish the split-testing features were more detailed. Some also think the basic plans could have more features to make users happier.

While ClickFunnels is loved by many, making these changes could make it even better. It could then stay at the top of the list for sales funnel tools.

Final Thoughts on Ontraport and ClickFunnels

Choosing between Ontraport and ClickFunnels requires careful thought. Each platform has unique features that appeal to different users. ClickFunnels offers over 100 themes and a drag-and-drop editor. Ontraport, on the other hand, provides a robust CRM and marketing automation tools.

Ontraport offers a wide range of tools, including email marketing and SMS. It also manages membership sites and starts at $79 a month. ClickFunnels, starting at $97 a month, focuses on e-commerce and easy email follow-ups.

Ontraport provides fast, multi-channel support, available every day. ClickFunnels offers support, but lower-tier users might wait longer. Ontraport also has detailed reporting to track performance, important for growth.

The choice between Ontraport and ClickFunnels depends on your business needs. Ontraport is great for those who need CRM and marketing automation. ClickFunnels is better for simple sales funnels. Making a choice based on these points will help meet your business goals.

Conclusion

Ontraport and ClickFunnels are top choices in the sales tool world. Ontraport is great for big businesses needing strong email marketing and CRM. It’s affordable and has advanced features for automating sales.

ClickFunnels, on the other hand, is perfect for those selling products. It makes creating funnels easy and has great templates. This helps boost sales and conversion rates.

Choosing between Ontraport and ClickFunnels depends on your business needs. Look at their features, prices, and how they fit your goals. This way, you can pick the best tool for your marketing and sales plans.

FAQ

What is the primary function of Ontraport?

Ontraport helps manage customer relationships and automate marketing. It makes sales and marketing smoother for businesses.

How does ClickFunnels assist in marketing strategies?

ClickFunnels creates sales funnels to turn leads into customers. It’s great for entrepreneurs wanting to improve their sales.

What is the main difference between sales funnels and sales pipelines?

Sales funnels automate customer conversion with web pages and emails. Sales pipelines manage leads and track sales progress.

Can Ontraport help with email marketing?

Yes, Ontraport has advanced email tools for targeted campaigns. It helps engage and personalize with customers.

What are some standout features of ClickFunnels?

ClickFunnels has a user-friendly editor and many sales funnel templates. It also helps create membership areas for exclusive content.

How do the pricing structures differ between Ontraport and ClickFunnels?

Ontraport starts at /month with more CRM features. ClickFunnels starts at /month, often needing extra integrations.

Which platform is easier to use for beginners?

ClickFunnels is known for its easy design and funnel building. Ontraport might be harder to learn due to its advanced CRM.

What integrations does Ontraport offer?

Ontraport integrates with tools like Quickbooks and eCommerce platforms. It makes operations more efficient without extra software.

Are there any limitations with ClickFunnels integrations?

ClickFunnels works with many platforms and tools. But, it might need extra tools for some features Ontraport offers.

What do users generally say about their experience with Ontraport?

Users like Ontraport’s support and CRM features. But, some find it complex and expensive for new users.

What has been the user feedback for ClickFunnels?

Entrepreneurs love ClickFunnels for its funnel-building and high conversion rates. But, they suggest improving split-testing and support for lower plans.