In Singapore, you can appeal each ad up to three times. After this, any more appeals on that ad won’t be reviewed. It’s key to know the appeal process well to increase your chances of approval.
Google Ads has strict guidelines for ads to be user-friendly. If your ad is disapproved, check the reason. This could be anything from the ad content, its link, or not following video and image rules.
You can appeal if you believe your ad follows the rules or if there’s been a mistake. Your appeal can be a request to review changes or dispute a decision. But, sending too many appeals at once might pause the review process.
After you appeal, you can track the review’s status online. The status could be “In review,” “Accepted,” “Partly accepted,” and others. Keep an eye on your appeal’s progress and outcome.
Ready to start your appeal process? This guide will lead you through appealing successfully. We’ll help you understand your appeal’s status and advise on what to do next. Let’s make your ads compliant for better advertising!
(H2) Key Takeaways:
- Knowing the appeal process is very important if your ad is disapproved in Singapore.
- Fixing any policy violations in the ad or destination before appealing is a must.
- Appeals can be about following policy changes or disputing the decision.
- Sending too many appeals in 24 hours can stop further reviews.
- Always check your appeal’s status to see how it’s going.
Understanding Policy Violations and Fixes for Ads
When your ad gets disapproved, figuring out why is key. It might be the ad itself or where it leads. Some issues could be lots of punctuation in headlines, bad stuff on the website, or ads not following video and image rules. Once you spot the problem, fixing it makes your ad good to go.
Policy Violations and Editorial Fixes
Google may say no to your ad if it’s too full of punctuation and symbols. Check your ad’s words, headlines, and descriptions well. Make sure they are simple, to the point, and follow the rules exactly.
Destination Issues and Technical Fixes
Destination issues mean there’s something wrong with the place your ad sends people. It could be because of bad content, technical hitches, or a site that doesn’t work. To clear this up, your landing page must follow Google’s rules. Look out for banned content, links that don’t work, or any tech bumps that spoil the visit.
Video and Image Ad Requirements
Google Ads has its own needs for videos and images. Not meeting these leads to disapproval. For videos, stick to the set time, type, and quality. Images need to be sharp, fitting in size, and in the right format. Knowing and following these rules can save your ad from trouble.
Knowing the ad rules inside and out helps you fix problems and make things right. By making sure your ads and their landing pages match Google’s requirements, you increase the chance of your ad getting through. This makes for a better ad experience.
Appeals Process for Policy Decisions
Google Ads offers a clear path for appealing policy decisions. This process helps you work through disapprovals. It aims to resolve the issue if you feel your ad and website follow the rules, or if there’s a mistake in the decision.
You can appeal policy decisions in three main ways:
- Policy Manager: Go to the Policy Manager section of your Google Ads. Here, you can track your appeals. You’ll see if a review is done, ongoing, or not yet considered. If it’s not reviewed, look to the “Results” column for why.
- Ads & Assets Table: Appeal right from your “Ads & Assets” table. This makes it easy to handle multiple ads and move through appeals quickly.
- Ad’s Status Column: You can also appeal from the ad’s “Status” column. This way makes the appeal process easier and faster.
You can only appeal a specific ad three times. Wait 24 hours between appeals for the same ad group or campaign to avoid duplicates. Too many appeals for unique issues in one day can cause a suspension of further reviews for a time.
After an appeal, check the “Results” column for the effect. Outcomes include:
- Successful: Your ad is now okay to run because the appeal was successful.
- Partially successful: Some changes are needed to meet the policies after a partially successful appeal.
- Error: Try again: The appeal hit a snag, so you might have to send it in again.
- Failed: The ad remains disapproved after an unsuccessful appeal.
- Duplicate: Your appeal was marked as a duplicate, which means the issue has been addressed already.
- Exceeded appeal retry-limit: If you’ve tried to appeal too many times, customer support might be your next step.
Check your appeal outcome closely. You won’t have to worry about the policy issue anymore if you win. If you don’t, use Google Ads’ feedback to make your ad follow the rules. Keep this in mind, unless stated otherwise, policy restrictions are usually forever.
Normal ads reviews take about 1 business day. But, if the review is complex, it might take longer. After you appeal, it should end within 1 business day.
You can appeal from Display & Video 360, too. Disputes over policies are detailed in the Appeal History page. Make needed changes, then resubmit for another review. Fix your ad, so it meets the rules if it’s disapproved.
It’s key to stick to Google Ads policies. This helps avoid ad denial and account issues. Denied ads often promote banned goods or dangerous items. They might also encourage fraud or have unsuitable content. Remember, policies also cover adult topics, alcohol, copyright use, gambling, and trademarks. Advertisers should know the rules on ads’ content and how they’re made.
Image: Appeal Policy Decision
Steps to Appeal Policy Decisions
If your ad is disapproved for policy reasons, it’s crucial to take the right steps. Google Ads has ways to appeal this decision. You can start an appeal by checking the Policy manager or the ad’s “Status” column.
The Policy manager lets you review and manage policy violations. It helps you see where your ad broke Google Ads rules. After knowing the issue, you can fix the ad and ask for a review.
The Ads and assets table offers a detailed look at your ads’ status and performance. It makes it simple to find disapproved ads. Once you do, you can appeal and explain why you think the decision is wrong.
You can also appeal through an ad’s “Status” column. This lets you see why your ad was disapproved. If you disagree or if you’ve updated your ad, you can start the appeal process here.
When appealing, explain carefully why you’re disputing and what you’ve updated. Providing these details is crucial for a fair review.
Note: The image above shows the Policy manager interface in Google Ads.
After appealing, expect some waiting time. It can take a day or longer to get a final decision. But, don’t change your ad unless it’s really necessary. Changing it could make the review start over.
To win your appeal, show that your ad now follows the rules. Make sure it meets Google Ads policies. This increases your chance of a positive decision.
| Appeal Status | Description |
|---|---|
| Successful | The appeal is approved, and the policy violation no longer applies to the ad. |
| Partially Successful | The appeal is partially approved, with certain changes required in order to comply fully with the policies. |
| Error: Try Again | An error occurred during the appeal process, and you are advised to submit the appeal again. |
| Failed | The appeal is not approved, and the ad remains disapproved due to policy violations. |
| Duplicate | The appeal is considered a duplicate submission and will not be processed. |
| Exceeded Appeal Retry-Limit | The number of appeals for the same ad has reached the limit, and further appeals may not be processed. |
Note: These are the various appeal status outcomes you may encounter.
Checking the Status of Your Appeal
After sending in your appeal for a disapproved ad, it’s key to keep track. You can check this through the Policy manager in your Google Ads. This keeps you in the loop on the review process and suggests any further steps you may need to take.
The appeal status might fall into three categories:
- Review Complete: If your appeal says “Review Complete,” it means a decision is in. You’ll get notified of the outcome soon.
- In Progress: For appeals marked as “In Progress,” reviews are still ongoing. Google Ads policies and your ad are still being looked at. Remember, patience is key, and avoid sending the same appeal again.
- Not Reviewed: “Not Reviewed” suggests your appeal hasn’t been checked yet. This happens if many appeals come in within 24 hours, causing a delay. During this time, hold off on more appeals for the same ad.
Remember, each ad gets three shots at an appeal. After three tries without success, more on the same ad won’t move forward. Also, too many different appeals within 24 hours might pause the process. Sticking to these rules will help your appeal go smoothly.
| Appeal Status | Description |
|---|---|
| Review Complete | The review process for your appeal is completed, and you should receive the result notification. |
| In Progress | The review process for your appeal is ongoing, and a decision has not yet been reached. |
| Not Reviewed | Your appeal has not been reviewed yet, often due to a high volume of appeals within a 24-hour window. |
Appeal Results and Next Steps
After reviewing your appeal, you’ll get a notification of the result. There are several possible outcomes. These include success, partial success, error, failure, duplicates, or exceeding the retry-limit.
A successful appeal means the issue causing your ad to be disapproved is fixed. Now, your ads can run because they follow the rules.
Partially successful appeals fix some ads but not all. This means some ads are okay, but others still break the rules.
If an error occurs in your appeal, you might need to submit it again. This error could be from a technical issue or mistake during submission.
A failed appeal means none of your ads can be approved. You’ll need to carefully check the reasons for this and fix your ads to follow the rules.
Submitting the same appeal multiple times is a mistake. It can slow things down or stop you from appealing again. To avoid this, wait 24 hours before trying again.
Finally, if your appeals are too many, the system might stop you from appealing further. If this happens and you don’t understand why, contact Google Ads support for help.
| Appeal Outcome | Description |
|---|---|
| Successful | The policy appealed no longer applies to any reviewed ads. |
| Partially Successful | The policy appealed no longer applies to at least one ad, but further action may be required for other ads. |
| Error | A processing error occurred during the appeal. Please try again. |
| Failed | None of the ads in the appeal are eligible for approval. Review rejection reasons and make necessary changes. |
| Duplicate | Multiple appeals for the same ad have been submitted within a short period. |
| Exceeded Appeal Retry-Limit | Appeals for certain ads have been suspended due to potential misuse of the appeals function. |
How to Appeal Rejections in TikTok Ads
If your ad on TikTok has been rejected, there’s a way to appeal called One Click Appeal. It’s easy. You just follow some steps to submit your appeal. Then, your ad will be checked again for approval.
Start by finding the rejected ad in your TikTok Ads. Tap the Appeal button to begin the process.
When you write your appeal, make sure your reason is clear. You can write up to 2,000 characters. Explain why you think your ad should get approved. Include all the important details and fix any problems that caused the rejection.
You can also add Supporting Materials to help your case. You can upload up to 5 items in PNG, JPG, or PDF format. Each can be up to 10 MB.
After you’ve sent your appeal, TikTok will review it. They usually respond within 24 hours. But, this can take longer sometimes. Watch your notifications for any updates about your appeal.
If your appeal is accepted, your ad will start running. But if it’s not, TikTok suggests learning from your rejection. Check the reasons why, visit the Suggestions pages, and study TikTok’s ad rules.
Remember, you can’t use the One Click Appeal more than once for the same ad. So, make your first appeal count by providing a clear reason and all necessary documents.
Reviewing Appeal Results in TikTok Ads
If your ad gets rejected on TikTok, you can appeal the decision. After appealing, you can check the outcome using the Suggestions module.
Appeal results tell you if your ad is now running or not. They show whether the appeal was successful or not. This update helps you understand what to do next with your ad campaign.
If the results show your ad still isn’t running, it’s a sign your appeal wasn’t successful. You’ll need to look at why your ad was rejected. Then, you must make changes to your ad to follow TikTok’s rules better.
But, if your appeal works, that’s great news! Your ad can now be seen by the people you want to reach. Keep an eye on its performance in the TikTok Ads Manager. This will help you see how well it’s doing and make it even better.
If you’re not happy with the appeal outcome, you can share your thoughts through the Suggestions module. This gives you a chance to explain your side and maybe clear up any mistakes.
Don’t forget, TikTok’s customer service is there to help you, too. They’re ready to guide you through the appeal process.
Example Appeal Results in TikTok Ads
| Result of the Appeal | Meaning |
|---|---|
| Not Delivering-Not Approved | The appeal was not successful, and the ad remains unavailable to the targeted audience. Take necessary steps to address the rejection reasons and ensure compliance with TikTok’s policies. |
| Review progress | The appeal is currently under review. Please wait for further updates on the status of your ad. |
| Feedback | Share your perspective or seek clarification on the appeal result by providing feedback through the Suggestions module. |
| Disagree with the result | If you don’t agree with the appeal result, communicate your concerns through the Suggestions module or contact TikTok customer support for assistance. |
Conclusion
To navigate the ad disapproval appeal process in Singapore, knowing Google Ads policies is key. It’s also essential to find and fix policy violations. Plus, make sure to appeal on time when needed. By using this guide, advertisers can boost their chances of winning an appeal. They will also keep their ads following the rules.
After appealing, it’s vital to check the results. Make changes if needed to meet policy rules. Keep improving your ad campaigns. This effort will make your advertising better and get you more results.